This workflow is designed to simplify the process of creating personalised LinkedIn posts that resonate with your unique voice, while maintaining consistency and relevance. It addresses the common challenge of generic AI-generated content by allowing users to integrate their personal tone and style into their posts. The process begins with a blog post written by the marketing team, which serves as the reference document. Users then upload a tone document that captures their unique voice, using examples from previous communications, such as press releases.

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The workflow leverages generative AI to craft LinkedIn posts that align with the specified tone and adhere to predefined guidelines, such as word count and language preferences. This ensures that the output is more precise and tailored compared to standard AI-generated content. By codifying guidance on calls to action and questions, the workflow reduces friction and enhances the ease of post creation.

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The result is a LinkedIn post that effectively references the original blog content while sounding authentic and engaging. This approach not only optimises the tone and output over time but also empowers public-facing individuals within the company to post confidently and consistently on platforms like LinkedIn, ultimately enhancing their professional presence and engagement.

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